Public Relations, Public Affairs, Coffee and Wine

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—Thoughts and scribbles.

What is Public Relations?

The thing about PR that makes it so hard to define is it encompasses so many different aspects and responsibilities. One day you could be writing tweets, the next pitching a story to the media, and the next managing a full-blown crisis.

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Samantha LinnettComment
Are You Worthy?

You’re a public relations professional. You’re organization has something that it wants covered by news outlets. Writing a press release and compiling what you need to pitch to the media is easy enough, right? But how can you be sure they will bite?

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Samantha LinnettComment
Social Media: PR's Double-Edged Sword

It has changed the way organizations reach their audiences, and perhaps changed the audiences themselves. Social media make it much easier – and cheaper – to reach people on the social networking sites that they use everyday. It allows organizations to not just push information out at people, but to receive and interact with their publics.

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Samantha LinnettComment
The Infinite World of PR

I love public relations for the infinite number of options it presents. With everything from entertainment and sports to financial and corporate to non-profit and government, there is bound to be something that catches everyone’s eye. My interests lie in the world of government and political public relations.

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Samantha LinnettComment
A Corporate Responsibility

Corporate social responsibility is something that we hear a lot about these days. It’s a fairly new concept, at least in the way it is being practiced now. There are plenty of corporations that give out extreme amounts of money to good causes every year, and that’s not new, however, the reasoning behind doing so has been evolving over the past 30 years or so.

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Samantha LinnettComment
Big Data, Small World

There is no argument that with today’s technology the world is getting increasingly smaller. With the internet and social media, tablets and cellphones galore, it is almost impossible not to stay connected with people no matter where they are in the world. But one thing that is newly trending, and growing fast, is this idea of Big Data and the analytics that go with it.

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Samantha LinnettComment
An Introduction to Me

I grew up in a small town and was raised with small town values. Through everything I did as a child, I was taught the importance of family, generosity, honesty, integrity, and hard work. Playing sports all through my childhood and high school career showed me the value of teamwork and the skills... 

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Samantha LinnettComment