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—Thoughts and scribbles.

Housing and Economic Opportunity

This post was originally published on Innovate Syracuse on June 8, 2017.

Driving through many of Syracuse’s neighborhoods today, one can’t help but notice the boarded up vacant houses, trash-strewn vacant lots, crumbling porches, and chipping paint. One might ask, how did this happen? How did we get here? And, what impact does neighborhood blight have on the city and its residents? What are the consequences to living in unstable and unsafe housing? And how does it affect our residents’ access to opportunity?…

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The Aftermath: Our Role Post Election 2016

As communicators, we must tell stories. 

Happy or not with the outcome, this election exposed and reinforced stark divides in our country. Negativity and hate have run rampant from coast to coast. Our country has some serious reflection and work to do. And we must keep moving forward. 

 

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Samantha LinnettComment
Crisis Communications: Gov. of Indiana ABC News Interview

It is likely by now that everyone has heard of the religious freedom bill that Gov. Mike Pence of Indiana (R) signed into law last week. This decision has received huge amounts of backlash from both in the state and outside of it and absolutely is a crisis in itself. However, what I want to look at is the ABC News television interview that Gov. Pence gave on the issue on March 29 that certainly did not help the situation.

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Research Matters

An Evidence Based approach using research and insights is crucial to the success and effectiveness of any public relations or communications campaign. Without doing research, you cannot know who your main publics and target audiences are, what messages will potentially resonate with them the best, or be able to measure the results of the campaign in an effective way. As Guy Golan, a professor of practice in the S.I. Newhouse School’s public relations and public diplomacy departments, always says, “Without research, you’re just guessing.”

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Samantha LinnettComment
Syracuse University's Bad PR

As a student at Syracuse University, I have had the opportunity to witness up close some of the things that have given the school some not-so-good press these past two semesters. It seems that as soon as one issue dies down, another pops up to refuel the conversation, and the university has done a less-than-stellar job handling these issues from a public relations point-of-view.

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Samantha LinnettComment
Why PR? A Personal Story

When I received my acceptance letter from the S.I. Newhouse School of Public Communications, I was thoroughly surprised. It was not because I did not expect to get in, but because I was unaware that I had applied. I had applied to Syracuse University’s College of Arts and Sciences as an intended English major, and had selected Newhouse as my second choice school if I did not get into the Arts and Sciences, completely unaware of the reputation Newhouse has. When I received my acceptance letter to be dually enrolled in both schools, it was the best mistake to ever happen to me.

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Samantha LinnettComment
Public Relations Problem: Mozilla

This is the message that OkCupid users saw earlier this week when they tried to use the website on Firefox, Mozilla‘s web browser. This comes after news sources found that the newly hired CEO of Mozilla, Brendan Eich, had donated $1,000 to support Proposition 8, a California measure to ban same-sex marriage.

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The Most Tragic Text Message

Malaysian Airlines has defended the decision in a statement that they wanted the families to be informed on the situation before it was broadcast to the rest of the world. While this is the right idea, from a PR standpoint, it was not the right method.

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Samantha LinnettComment
Is Crowdsourcing a Good Source?

Since Malaysian Airlines flight MH 370 has gone missing, crowdsourcing has been a major effort put in place to try to find the plane. Approximately 3 million users have gone onto Tomnod, an internet crowdsourcing site that asks users to identify objects in satellite imagery. The missing Malaysian Airlines flight has spurred what might be the biggest crowdsourcing effort ever. But how helpful has this really been?

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Samantha LinnettComment